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MOTHERSHIP is one of Europe's leading media agencies for video games, with years of experience in accompanying the release of desktop, console, VR, and mobile games.
Our services cover the full range of integrated digital games marketing and we drive business growth across paid, owned, and earned media channels. Europe-wide and across all gaming and publishing platforms. Our attention-grabbing campaigns for international market leaders such as Riot Games, Funcom or THQ Nordic establish long-lasting connections between customers and products.
MOTHERSHIP's team consists of 17 marketing professionals and gaming enthusiasts from all over Europe. Together, we enable brands to reach new audiences, monetize users, or raise the level of commitment. Each employee is an expert in their field – whether it is Media Planning & Buying, Influencer Marketing or Public Relations.
Media Planning - Choosing the most efficient media channels to promote your game is the first step towards a successful marketing strategy: MOTHERSHIP consults you on current media trends, ad formats, pricing models and provides best practices.
Media Buying (Programmatic, Search, Social Media, Direct Deals) - The reach and scalability of today’s online marketing ecosystem is unparalleled. We identify and select the latest premium paid media channels to establish new ways to connect you with your target audience and tell your brand’s story in realtime and across devices.
Influencer Marketing - Leveraging the persuasive power of opinion leaders inside their communities is the key to large scale brand awareness in gaming communities. We analyze and identify the best candidates for your game and negotiate sponsorship deals with leading influencers.
Public Relations - Give your game a credibility boost: From writing and sending out press releases to creating the perfect press kit, MOTHERSHIP helps you to gain valuable media coverage.
Planning, buying and optimizing media is our daily business. Driving excellent campaign performance for your game is our daily motivation. Highly qualified experts from all relevant disciplines work in unison to support you with comprehensive media planning services, cost-effective purchase options and data-driven campaign optimization. We bundle our knowledge into a perfect symbiosis of all relevant media channels and forge powerful campaigns that meet and exceed your marketing goals.